RAINBOW RECYCLING

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Do you notice anything about the three photos below?
All three recycling stations are within miles of each other.
They do not coincide with each other.
Confusing?

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The Rainbow Recycling Campaign is a project to promote consumer and manufacturing responsibility of consumable products worldwide. We are promoting the utilization of standard  representative colors and symbols that can easily be recognized anywhere in the world. Representative colors and symbols provide a visual cue for anyone to properly recycle disposable products. A RED container represents metals, as metals require extreme heat to melt. A GREEN container would represent paper products as paper products come from trees. A YELLOW container would represent organic products grown from the yellow light of the sun. Glass in many cases could be considered an ‘organic’ product as glass in it’s most basic form is sand. Plastics would use BLUE containers. The association of blue to plastic comes from the light blue color of many plastic water bottle containers.

There are currently minor examples of color-coded recycling, but they do not associate the colors of the containers with the products handled by the container. So therefore, they only provide further confusion to consumers, as they are not standardized in any way. Manufacturers could slowly modify their product manufacturing to clearly provide consumers with color codes and symbols designating where each product fits in the recycling stream. Businesses can work to develop profitable solutions to use these recycled products and re-purpose them for consumer consumption.

If trash were money, we would be less likely to discard any of it.

A FEW EXAMPLES OF RAINBOW RECYCLING IN ACTION

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Send us your pictures of Rainbow Recycling in action and we will post them here on our site.


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